T-Mobile is going after rival carriers’ customers with an aggressive new offer promising to match or beat wireless discounts when eligible subscribers switch from AT&T, Verizon, or Sprint.
T-Mobile announced Thursday it will match discounts dollar for dollar via bill credits up to $15 for one line and $30 total for two lines or more, for customers receiving eligible corporate, affiliate, military or senior service discounts from the other major carriers. The discount match is in increments of $5, so T-Mobile says the new offer may actually beat subscribers’ current discount.
While the consumer segments are targeted, it could still apply to millions of potential customers. T-Mobile pointed to a survey from HarrisX Mobile insights that found around 50 million people have grandfathered wireless discounts from T-Mobile competitors.
New customers eligible for the offer must sign up for T-Mobile’s revamped T-Mobile One unlimited plan, now named ‘Magenta.’ The rate plan and discount stay intact as long as subscribers remain on the plan.
Pricing for T-Mobile’s new Magenta plan stays the same, but adds 3GB of smartphone hotspot or tethering per line and unlimited 3G tethering after that. Magenta also includes Netflix Basic for families.
Filed Under: Contracts
