T-Mobile CEO John Legere on Tuesday announced yet another expansion of the Un-carrier’s Binge On video steaming service, boosting the program’s partner list to more than four times its original size.
According to Legere, the latest expansion adds 16 new partners – including ABC, Apple Music, Big Ten Network, DISH Anywhere, Disney Channel, Nat Geo TV, CEEK VR and Shalom World – to the likes of HBO, Netflix and YouTube as Binge On participants.
The service now includes more than 100 content partners, T-Mobile said. That figure is more than four times the size of T-Mobile’s initial partner list of 22 services when it launched in November.
To date, T-Mobile said its customers have already streamed more than 765 million hours of video via Binge On.
By offering customers video without data restrictions, T-Mobile also said Binge On is changing consumer viewing habits.
Back in January, the Un-carrier said the availability of Binge On led its customers to watch more than twice the amount of video content they were before the service’s debut.
According to a July survey of Binge On participants T-Mobile conducted, 80 percent of content providers are seeing customers watch longer, more frequently or more on their mobile phones.
And providers expect to continue to reap benefits from Binge On, T-Mobile said.
Among providers who participated in the survey, 85 percent said they expect customers to watch longer going forward, 80 percent expect customers to watch more often and 45 percent of those services with paid subscriptions said they expect an uptick in subscribers because of Binge On.