T-Mobile is once again nipping at Sprint’s heels.
The Un-carrier’s prepaid brand, MetroPCS, announced that it will offer Sprint, Virgin Mobile and Boost customers anywhere from 22 percent to 50 percent off Sprint’s current Family Share Pack pricing when they switch to MetroPCS. The deal starts today, the carrier said.
According to MetroPCS, the savings vary based on what service Sprint customers currently have. While a user with a single line of Unlimited LTE service would save 22 percent, a subscriber with two lines carrying 2 GB of LTE would see a savings of 50 percent by making the change, MetroPCS said.
Adding to the savings incentive is MetroPCS’ additional offer of $50 toward the purchase of any smartphone. At MetroPCS, customers using the phone rebate would be able to get an LG Leon LTE, Kyocera Hydro WAVE, Samsung Core Prime or LG K7 for free.
MetroPCS said it will also offer customers on its $50 and $60 monthly plans the option to add an extra line with 5GB of LTE data for $30 per month – a savings of 40 percent over the usual cost of $50.
Like T-Mobile, MetroPCS offers its customers “built-in benefits” like Data Maximizer, Mobile Hotspot, Music Unlimited and North America Unlimited, which lets customers use their devices as usual when in Mexico or Canada, the carrier said.
In a statement, MetroPCS president Tom Keys called the offers a “lifeline” for customers who are “regretting a recent switch to Sprint.”
The deals appear to have been position for an attack on Sprint’s churn figures.
Though T-Mobile and Sprint have yet to post their results for the final quarter of 2015, MetroPCS claimed in its Wednesday release that an “average of nearly 5,000 customers per day joined MetroPCS from the Sprint network over the last quarter.”
However, in the third quarter of 2015, Sprint posted record low postpaid churn and 1.1 million total net additions. For that quarter, the carrier’s postpaid churn stood at 1.54 percent, the lowest churn figure in the company’s 20-year history.
At the time, Sprint CEO Marcelo Claure said the carrier was seeking to attract a higher quality customer base through the implementation of stricter credit guidelines, device leasing programs and competitive pricing.
Filed Under: Carriers
