LAS VEGAS—Specialist in participation media Telescope announced two key initiatives, to better serve its clients. First, it expanded its partnership relationship with InSkin Media to sell cross-media solutions for online and mobile ads. The InSkin solution enables ads to run in banners around video players, eliminating pre-roll or mid-roll interruptions.

The company also unveiled a suite of metrics services for its participation clients, which will provide return on investment and interaction data for a number of touchpoints.

This quarter alone, Telescope has managed roughly 12 participation media campaigns for TV and cable shows, including Bravo’s Make Me a Supermodel, ABC’s Dance War, TLC’s Miss America and Lifetime’s How to Look Good Naked. Telescope is also managing the voting for American Idol, something it has done for seven seasons.