Regional operator U.S. Cellular has launched three new prepaid plans in a bid to expand its appeal to a broader range of customers.

The new monthly prepaid plans include a $29 text-friendly plan with 200 voice minutes and unlimited text, picture and video messaging; a $39 plan geared towards text and mobile Web users which includes 400 voice minutes, unlimited text, picture and video messaging and up to 5G of Web browsing; and a $49 plan with 1,000 voice minutes and unlimited text, picture and video messaging.

“We always want to delight our customers, and these plans are designed to meet their specific needs,” said Edward Perez, vice president of marketing and sales operations for U.S. Cellular, in a press release.

U.S. Cellular has been working to make its service plans attractive to customers. The company has lost postpaid subscribers for the last three quarters but growth in its prepaid segment has helped offset defection of its contract customers.

In October, the company launched its Belief Project as part of its efforts to improve customer loyalty. The program lets customers who fulfill their initial two-year contract stay on with the carrier on a no-contract basis and includes bonuses like discounted phone upgrades and ringtones.