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U.S. Cellular Takes a Page from T-Mobile, Rolls Out Unlimited Plan With No Fees

By Diana Goovaerts | February 24, 2017

Just after a rush of unlimited news from Tier-1 carriers last week, the nation’s fifth largest wireless carrier has rolled out an unlimited plan of its own as part of a new no-fee plan lineup.

U.S. Cellular on Friday introduced a new unlimited plan that will run customers $60 per month for a single line with autopay and paperless billing enrollment or $160 per month for four lines. The plan is the highest tier among the carrier’s new Total Plan offerings, which also include a 2 GB plan and a 6 GB plan.

Similar to T-Mobile’s earlier push to include taxes and fees in its stated prices, U.S. Cellular said the plans come without hidden fees. That includes the elimination of activation fees, monthly device connection fees, phone upgrade fees, and data overage fees.

“We want to be forthright with customers by knocking out hidden fees once and for all and showing wireless users exactly what they are paying for,” U.S. Cellular’s VP of Brand Management Grant Leech commented. “Our new plans allow families and small businesses to customize their plans for each individual’s needs, from 2 GB of data to unlimited, all with simplified pricing and discounts.”

U.S. Cellular said its new plans include video streaming, hotspot capabilities, and free calling to Mexico and Canada. As with all of the Tier-1 unlimited plans, U.S. Cellular’s comes with a data cap – this one at 22 GB. After that point, speeds will shift to 2G. The carrier noted video on the unlimited plan will stream at standard definition, while video on its 2 GB and 6 GB data plans will stream at high definition.

The 2 GB plan runs $40 per month for one line and the 6 GB plan goes for $50 per month for a single line.

The plans are available to both new and current customers, the carrier said.

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