UbiEst took home the top European prize in this year’s Global LBS Challenge conducted by Navteq, provider of digital map data for vehicle navigation and location-based solutions. The winners and runners-up were announced at the Mobile World Congress 2008 in Barcelona.
UbiEst’s winning application is UbiSafe, a new LBS service that gives families peace of mind in knowing the location of loved ones. Users can set preferences or get notifications via their mobile phones to know that a child has left school or a user-defined safety zone.
Three runners-up were also selected by the judging panel. They were Gypsii, Oxford Softworks and Senda.
GyPSii is an integrated Web and wireless application that connects user-generated content (such as restaurant reviews) to people and places.
Oxford Softworks demonstrated Nearme, a highly portable LBS application that enables advanced POI searches based on user location and preferences. Branded and trusted content such as reviews, pricing and photos are delivered to cell phones to allow users to explore their surroundings and make informed decisions. Nearme is powered by deCarta.
Senda’s application is Chronomove, which takes the mystery out of travel times. Drivers get fastest route options based on real-time traffic conditions and highly accurate travel time estimates with this always-on solution. Chronomove is powered by AtlasCT.
The top prize garnered UbiEst $51,000 in cash and $330,519 worth of Navteq Map licenses for up to one year. Each runner-up received $11,000 in cash and a 3-year Navteq territory license valued at $220,356.