Apple devices were the gifts to give this holiday season, as activations of Cupertino’s slates and smartphones far exceeded those made by other manufacturers.
According to new numbers from app analytics firm Flurry, 51 percent of all device activations on Christmas were Apple devices, followed by Samsung (18 percent), Microsoft/Nokia (5.8 percent).
In the week leading up to and including Christmas Day, Apple activations soared. According to Flurry, for every Samsung devices that was activated, Apple activated 2.9 devices.
A big part of Apple’s surge in popularity this year might be the addition of larger form factors.
In the week leading up to Christmas, 13 percent of new device activations were phablets compared to just 4 percent in 2013. Apple’s iPhone 6 Plus was one of the top 5 devices Flurry saw activated for Christmas, and the iPhone 6 took the top spot.
App installs on Christmas continued to increase over past years. This year, and on Christmas Day in the US, Flurry tracked 2.5 times the number of app installs as compared to an average day in the first three weeks of December.
Games and messaging apps saw the highest increase in app installs on Christmas Day.
Filed Under: Devices
