Verizon chief financial officer Fran Shammo said Tuesday the carrier is “pleased” with the initial results from Go90 following its launch at the start of this month.
According to Shammo, the service has garnered a significant amount of attention despite a lack of coordinated advertising efforts for the platform.
Shammo said the service is now home to 10,000 assets, including 2 exclusive episodes that have drawn an encouraging number of return visits and feedback from users. In particular, Shammo said Go90 addresses the needs of the millennial generation, which he said isn’t interested in linear TV content.
“Go90 is a very, very different product set,” Shammo said. “This really is just a totally different perspective than linear TV and content deals. We’re 20 days into this. We are really pleased with the initial stages.”
Following its October 1 launch, the service saw success on the app charts, rocketing to #14 on the iOS entertainment app list. As of Tuesday morning, Go90 remained in the top 100 Entertainment apps for iOS users, sitting pretty at #87, and well within the top 50 Media and Video apps on Google Play at #33. On Google Play, the app garnered a nearly four star rating from just under 7009 reviews. In less than a month, Go90 was listed as having been installed between 50,000 and 100,000 times by google Play users.
Shammo said Verizon expects to see continued success with Go90 as it continues to pivot toward mobile content and Internet of Things in hopes of sparking increased future growth.
Verizon plans to roll out nearly 50 more Go90 content deals by the end of the fourth quarter and will continue to add more content and features, Shammo said.