Verizon just couldn’t resist.

Following in the footsteps of AT&T and T-Mobile, Verizon on Friday said it, too, will offer a buy-one-get-one (BOGO) deal on the new Samsung Galaxy S7 and S7 edge devices.

According to a Verizon spokesman, starting today, customers will be able to buy a new Galaxy S7 or S7 edge and get a second one for free. The carrier said the second device will be covered by a prepaid card for the value of the least expensive phone.

The deal requires customers to activate a new line of service and purchase both devices on a payment plan, the spokesman said. Verizon customers who have already purchased either device on a payment plan will be eligible for the deal as well, he said.

Sprint on Friday also jumped on the BOGO bandwagon, offering two Galaxy S7 devices for the price of one on both its leasing plan and installment billing. The device will run consumers $25.99 per month for 24 months on a lease program with the second device free with a service credit or $$27.09 per month on installment billing with the second device again free through a bill credit. At least one of the devices on either payment plan must be a new line of service, Sprint said.

Sprint previously offered a buy-one-get-one-half-off deal for customers who purchased the new Galaxy devices on an installment billing plan.

Sprint on Friday also announced half off the lease price of the 16 GB iPhone 6s with a device trade-in.

The moves come on the heels of dueling BOGO offers for the new Galaxy devices from AT&T and T-Mobile earlier this month. AT&T’s deal will cover the cost of the free device with bill credits spread out over 30 months, while T-Mobile’s deal offers customers a prepaid debit card for the full retail price of the lower-priced device.

Both the Galaxy S7 and S7 edge are eligible for Verizon’s new Annual Upgrade Program for select Galaxy devices. Launched last week, the program allows customers to turn in their Galaxy device and upgrade to any new smartphone every year. Customers must upgrade to an eligible device – including the S7, S7 edge or iPhone 6s or 6s Plus – to remain on the upgrade plan, Verizon said.

Customers on Sprint’s Galaxy Forever program are eligible to upgrade their devices after 12 monthly payments.

 

This article has been updated to include Sprint’s BOGO offer, which was introduced Friday.