5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Verizon Teams Up with Syntonic to Offer More Sponsored Data Options

By Diana Goovaerts | January 4, 2017

FCC inquiry be damned.

Verizon is charging full steam ahead with its free content offerings, beefing up its zero-rated and sponsored data lineup this week with a little help from Syntonic.

Syntonic on Wednesday announced its Freeway by Syntonic app will now be available to Verizon’s wireless subscribers on both Android and iOS devices, helping them connect with applications and content that won’t count against their data plans. Content covered by the app includes TV shows, movies, videos, games, and apps, Syntonic indicated.

According to the company, the Freeway app is the same solution utilized by Verizon rival AT&T for its sponsored data offerings. The new partnership with Verizon will make the app the first “cross-carrier” solution and expand its consumer reach to around 140 million mobile subscribers, Syntonic said.

“Our support for Verizon Wireless with Freeway by Syntonic is a tremendous milestone for our technology, and the progression of sponsored data services as a whole,” Syntonic Gary Greenbaum said. “Sponsored data business models are quickly gaining in popularity, and content providers are the immediate beneficiaries of our cross-carrier, multi-platform solution – giving them the reach and flexibility to deepen their engagement with massive audiences that want greater access to mobile content.”

The move comes amid a raging debate on the merits of sponsored and zero-rated data offers.

While proponents say zero-rated data represents a win for consumers, advertisers, and operators all around, critics have said the practice violates the spirit of the FCC’s net neutrality rules.

The FCC’s Wireless Telecommunications Bureau – at least recently – seems to be disposed to side with critics, opening up inquiries into both Verizon and AT&T’s zero-rating offers. The carriers, however, have defended the practice as both net neutrality compliant and a boon for customers.


Filed Under: Apps

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

12 nm silicon IP integrates multi-standard connectivity
series-parallel RC RL calculator
Online RF calculators help engineers
Ethernet analyzer decodes wireless protocols in wireline networks
EDA software adds support for tower semiconductor SiGe

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World