MoConDi is warning folks to get ready for mobile viral marketing to join mobile advertising and ad-supported distribution as trends to watch in 2008.
The company’s MeYou platform is expanding its reach in Europe and the United States, allowing content purchases to be shared with friends and social networks for incentives via mobile devices. MeYou is now available in Italy, with plans to hit the United States this year, according to a press release.
With MeYou, users are rewarded for purchases and recommendations, which result in a purchase with redeemable credits. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYou application.
MoConDi is sharing some stats, including:
- Data shows 60% of MeYou users have purchased mobile content in the past.
- 64% of users send recommendations, with 24% of these users making purchases.
- More than 1.6 million users have received a MeYou recommendation from a friend in the past six months.
- Average carrier mobile storefront marketing costs have been reduced by 20% through the use of MeYou.