T-Mobile Tuesdays customers who are growing weary of Wendy’s Frosties will soon have more options.
The Un-carrier on Thursday announced a slew of new T-Mobile Tuesdays partners, including Subway and Buffalo Wild Wings restaurants. T-Mobile said PetSmart and Shell gas stations have also linked up with the Un-carrier.
Starting Sept. 6, T-Mobile said customers will be eligible to receive a free six-inch chicken sub sandwich from Subway in addition to its standard giveaways of a free Lyft Ride and a VUDU movie rental. One customer will also earn free Subway sandwiches for a year, T-Mobile said.
Starting Sept. 13, Buffalo Wild Wings will also jump into the T-Mobile Tuesdays reward rotation. T-Mobile, however, did not specify what the Buffalo Wild Wings offer would include.
But while these might seem like pretty standard additions to T-Mobile’s program, there’s one factor that makes the announcement interesting: Domino’s.
At launch, T-Mobile Tuesdays included two food partners – Wendy’s and Domino’s. But while Wendy’s has managed to stick it out with its free Frosty offer, Domino’s was absolutely mobbed by T-Mobile customers seeking to cash in on its offer for free pizzas.
The overwhelming response reportedly boosted store volumes to three or four times the regular daily amount, leaving Domino’s unable to keep up with demand. The company was forced to pull out of the program after just two weeks.
“Basically, @tmobile customers love @dominos pizza so much, you broke them!” Legere tweeted in June.
Though T-Mobile Tuesdays has been around for a while, user enthusiasm appears for the program appears to be holding strong.
At launch the T-Mobile Tuesdays app hit number 1 in Apple’s app store and number 3 in Google play, and has since remained in the Top 10 lifestyle apps in each, T-Mobile said.
So while demand for subs and wings may not end up as high as it was for pizza, there’s still an influx of customers headed straight for Subway and Buffalo Wild Wings. It will be interesting to see if they’re able to hack it or if, like Domino’s, they’ll succumb to the crush and end up dropping out.
