5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Zeta-Jones Returns to T-Mobile Ads

By Staff Author | May 20, 2009

It’s been about seven years since T-Mobile USA made a splash with its then-new spokeswoman, Catherine Zeta-Jones, but now the carrier is bringing her back in its new “Mobile Makeover” ads.

Touting “the coverage you need at the price you want,” the campaign also features a third party, Bill Shrink, which provides savings recommendations for everyday bills such as wireless plans, credit cards and gasoline. T-Mobile urges consumers to compare their wireless plans with other national carriers – even if T-Mobile doesn’t come out on top every time.

BillShrink analyzes a customer’s wireless usage, along with wireless coverage in a customer’s area and service price, to provide recommendations on the best value options. As many as eight out of 10 people unknowingly overpay for their wireless service, according to BillShrink.

In the new ads, Zeta-Jones prompts people to get a Mobile Makeover in order to help determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.

“As an avid T-Mobile customer, I’m delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver,” Zeta-Jones said in a press release. “The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money.”

The first television spot featuring the actress will air tonight during the “American Idol” season finale on Fox. It features a group of Ivy League economists trying to educate homeowners they’re paying too much for their cell phone service. In the end, a homeowner is pleasantly surprised when he opens the door to see Zeta-Jones standing on his doorstep asking, “Do you have time for a Mobile Makeover?” Zeta-Jones will be featured in two additional Mobile Makeover television spots in the coming weeks.

Back in 2002, T-Mobile International hired Zeta-Jones to be its global spokeswoman. Before that, T-Mobile USA, which was then known as VoiceStream, used actress Jamie Lee Curtis in its ads.

More FirstNews 05/20/09:
•  Sprint Says Price Is Right
•  Smartphones Still Shine Amid Declines in Handset Sales
•  Zeta-Jones Returns to T-Mobile Ads
•  AT&T to Expand Netbook Distribution
•  Skyhook Compares Location Apps
•  Toshiba to Stop Making Mobile Phones in Japan
•  FirstNews Briefs for May 20, 2009

 

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World