Apple is seeking to refine its maps with a little help from the outside. The company last week acquired Locationary and HopStop, both of which could help fill some of the glaring holes in the company’s much maligned Apple Maps product.
Aside from general inaccuracies, a lack of transit directions was one of the major complaints levied at Apple Maps when it replaced Google Maps on iOS. HopStop could go a long way towards filling that hole. The company offers door-to-door transit, walking, biking, and taxi directions in over 500 cities worldwide.
Toronto-based Locationary meanwhile will likely be enlisted to improve the accuracy of Apple’s directions, while also helping layer in more information. Locationary specializes in integrating location-based data with mapping systems.
The HopStop acquisition was first reported by Bloomberg. Apple has since confirmed both purchases but did not provide financial details of the deals.
The replacement of Google Maps with Apple Maps as part of the iPhone 5 rollout was one of Apple’s rare missteps. Apple CEO Tim Cook eventually apologized for the poor performance of the app, suggesting users download third-party mapping apps if they didn’t like Apple’s offering. Google has since released a new version of Google Maps for iOS that can be downloaded from the App Store.
Users also complained that Apple Maps is lacking in the common sense that has slowly been built into the more mature Google maps over the years. For instance, if you type O’hare into Google Maps, the site will automatically direct you to well-known international airport in Chicago. Type O’Hare into Apple Maps, and you’ll be shown map pins in a variety of random places around the United States, none of which will get you to your flight on time.