AT&T unveiled plans for a redesigned MEdia Mall, the company’s 1-stop shopping destination for mobile content. The mall first launched on AT&T handsets in December 2004.
The grand opening of MEdia Mall 2.0, powered by software developer UIEvolution, is slated for next month on AT&T capable handsets, but the company is currently giving customers an opportunity to preview MEdia Mall 2.0 with an online mock-up of the mobile storefront at http://www.att.com/mediamall2 .
One of the new features is the ability to preview ringtones on a handset before you purchase it — a capability that was previously only available from AT&T’s Website. Because more than 90 percent of AT&T customers purchase their mobile content directly from their phones, having the ability to “try before you buy” is a more friendly way to shop, the carrier says.