Members of the media on Monday received invitations for an exclusive September 7 event.
According to several outlets, including CNBC, the event is scheduled for 10 a.m. PDT at the Bill Graham Civic Auditorium in San Francisco.
The invitations were light on details, but Apple typically launches its iPhone updates in September. This would mark the fifth consecutive year Apple has launched a new iPhone in early September.
It has been predicted that the next iteration of the iPhone will include only modest upgrades, including the removal of the headphone jack and antenna lines on the rear casing and a boost to the device’s camera capabilities.
Earlier this month, UBS analyst Steve Millunovich raised his unit estimates for shipments of Apple’s iPhone to 45 million in the September quarter and 72 million for the December period.
U.S. wireless carriers are hoping the launch will give them a boost in an environment of slowing device upgrades.
While some have hedged with concerns about customer willingness to upgrade to a mildly updated iPhone, T-Mobile has said the launch itself provides an open door. T-Mobile’s Vice President of Investor Relations Nils Paellmann said at an investor conference earlier this month that buying a new device like the iPhone 7 gives people an opportunity to reevaluate their options and decide whether they want to stay with their current carrier or switch.