MobileOne, a mobile service provider in Singapore, and MediaCorp, the country’s leading media company, are running a commercial trial using the new BCAST Smartcard Profile, an emerging standard for mobile TV content protection. It is a SIM-based protection system that lets mobile TV providers offer flexible subscription models and incorporate services such as pay-per-view, pay-per-time and recorded content.

The trial, which began in early August, uses Alcatel-Lucent’s mobile interactive TV solution based on the DVB-H platform and includes mobile devices from Samsung and Smartcard Profile-compliant SIM cards from Gemalto.