Unveiling its U380 mobile platform, Ericsson shows it is taking the smartphone segment seriously and that delivering the mobile Internet is a priority. The integrated 1-chip platform supports all major open Operating Systems (OSs) on the market. This also is the first product based on the recently announced Open OS collaboration with Texas Instruments (TI).

Ericsson combined its HSPA modem with TI’s high performance OMAP3430 applications processor into a single chip, making the U380 among the smallest multimedia platforms on the market in the smartphone category.

Because the U380 supports all major open OSs, mobile device makers will work with a robust and flexible architecture for applications and services deployment, enabling easier delivery and management of services and content.  This simplification will let OEMs and operators differentiate their products through rich, easy-to-use and customizable user interfaces.

The U380 platform is expected to be commercially available in the first half of 2009.