Wireless data applications and content usage are growing exponentially and driving the average revenue per user (ARPU) up significantly. The impact of the iPhone on AT&T’s ARPU is a great example. If operators are to continue to offer new, diverse multiplay services, suincreased traffic, and improve ARPU, they must examine their existing backhaul systems.
This examination must be comprehensive and must involve addressing and upgrading their backhaul systems’ components and capabilities as well as reassessing their business models and strategies to ensure maximum profits, low expenses, and total customer satisfaction and positive quality of experience (QoE).
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