5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Google to Launch Fast-Loading Mobile Web Pages In February

By Diana Goovaerts | December 11, 2015

Google announced this week that the first traffic will be sent to its Accelerated Mobile Pages (AMP) project sites through Google Search as early as late February.

Twitter will reportedly be experimenting with AMP content in early 2016, and AMP content will also be available through links on messaging apps LINE, Viber and Tango early next year as well.

According to Google, the AMP project is an effort to improve both speed and user experience on the mobile web. By working with publishers and technology companies, Google said it is aiming to have webpages with rich content – like animations, video and graphics – load instantly.

Google said the AMP pages work by utilizing a new, open framework – dubbed AMP HTML – that is based on existing web technologies but allows media rich pages to load faster through light-weight code. The idea is akin to Facebook’s recent effort to create “Instant Articles” that load up to ten times faster than standard mobile web pages.

Early tests from Pinterest have found that AMP pages load four times faster and use eight times less data than traditional mobile-optimizes pages.

The AMP project is an open-source initiative that has drawn the interest of some of the biggest names in tech and content, including AOL, AdSense, Outbrain, Adobe Analytics, Chartbeat, Nielsen, the New York Times, the Washington Post, Huffington Post, Buzzfeed, Vox Media, CBS Interactive and the BBC, among many others.

Google said the AMP content is set to include ad capabilities that allow ads to load faster and resize and provide support for sponsored content providers; metered paywall and subscription access; a rich analytics framework; and content format innovations.

Google said broad support for AMP content will be critical to its success, and announced that content management system WordPress will support AMP pages beginning in January. Additionally, analytics companies comScore, Chartbeat, Google Analytics and Parse.ly will roll out support for AMP content by late February.

Demonstrations of the fast-loading AMP content can be viewed through the search feature at g.co/ampdemo.

Related Articles Read More >

12 nm silicon IP integrates multi-standard connectivity
series-parallel RC RL calculator
Online RF calculators help engineers
Ethernet analyzer decodes wireless protocols in wireline networks
EDA software adds support for tower semiconductor SiGe

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World