5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

HipCricket Provides Mobile Component for Milk Campaign

By Staff Author | October 29, 2008

Getting teens and young adults to drink milk was the impetus behind the “White Gold” campaign in California, and HipCricket was tapped to provide the mobile component of the project.

The campaign for the California Milk Processor Board (CMPB) involved a fictitious rock band, White Gold, in TV, out-of-home print and online ads to promote the health benefits of drinking milk. So, the mobile component involved invitations to the campaign’s mobile WAP Website, ringtones featuring songs from the band and keywords sent to short codes. Posters in malls featured calls to action, explained Steve Siegel, vice president of Brand Solutions at HipCricket.

Siegel said he couldn’t reveal specific numbers, but the regional campaign resulted in thousands of people texting in and hundreds of downloads.

Advertising agency Goodby, Silverstein & Partners provided the creative for CMPB, which is the same group behind the Got Milk? campaign.

Meanwhile, the wider economic turmoil doesn’t seem to be affecting HipCricket’s base. “We haven’t really seen much of a slowdown at all,” Siegel said, noting that mobile is still a relatively small part of overall marketing spends.

The company is adding more customers, growing with some well-known brands such as Univision.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World