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HTC 10 Flagship, Vive VR System Provide April Sales Boost After Rough 1Q

By Diana Goovaerts | May 9, 2016

HTC on Monday said the strong launch of its new flagship handset contributed to a boost in April sales figures.

In its latest unaudited results release, the company said it pulled in consolidated revenue of 5.75 billion Taiwan dollars ($176.8 million) in April, up nearly 39 percent from the previous quarter. The company said both the recent launch of the HTC 10 and its Vive virtual reality system contributed to the boost.

The HTC 10 was unveiled in mid-April, and was available for preorder directly through the company website before U.S. carriers opened preorders for the device at the end of the month. Preorders for the Vive opened in late February and global deliveries began on April 5.

“The media and consumer buzz around HTC, including for the keenly-awaited launches of the flagship smartphone and Vive virtual reality system, clearly demonstrate our leadership in innovation and have provided a great boost to the HTC brand,” HTC CEO Cher Wang said.

April’s figures represent a much needed bright spot for HTC after a rough first quarter.

In the January to March period, HTC reported an operating loss of 4.8 billion Taiwan dollars ($147 million) on 14.8 billion Taiwan dollars ($455 million) in revenue. Quarterly net losses after tax amounted to 2.6 billion Taiwan dollars ($79.9 million) or 3.16 Taiwan dollars (just under 10 cents) per share.

Riding the wave provided by the HTC 10 and Vive, HTC said it expects “good momentum” over the course of the year.

However, Wang said HTC – which last year announced a restructuring effort that cut 15 percent of the company’s workforce – will continue “streamlining processes and optimizing resources to enable us to develop the best products in the most effective way.”

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