HTC is getting into the camera business. The smartphone maker today rolled out a new handheld persicope-shaped camera that connects via Bluetooth to a user’s smarpthone. 

HTC bills what it’s calling the ‘RE’ as a way to capture photos and videos without having to stare at the back of your phone. 

The RE packs a 16-megapixel camera that captures full HD (1080p) video recording, and features a 146 degree wide-angle lens and slow-motion and time-lapse recording. It’s also waterproof. 

HTC is also promsiing that the RE will offer real-time video streaming to YouTube, allowing users to share live content via their YouTube channel. 

The company also said that an app for the RE will be available on both Android and iOS.

But HTC didn’t stop its foray into photography with a new camera. The company also unveiled the new HTC Desire Eye, which boasts front and back 13-megapixel cameras, presumeably for taking better selfies. 

HTC also rolled out a new software suite called the EYE Experience that will allows users to manipulate focus and other aspects of their photos after taking them. 

The HTC Desire EYE will be offered by AT&T exclusively at launch, while the RE will initially launch in the US at HTC.com and Best Buy, and in time for the holidays at AT&T, T-Mobile, Verizon Wireless and Amazon.com.

HTC EYE Experience will roll out to the following models (full feature list to be confirmed at roll-out): HTC One (M7), HTC One (M8), HTC One (E8), HTC One mini, HTC One mini 2, HTC One Remix, HTC One Max, HTC Desire 612, and HTC Desire 816 in the coming months.