Apple’s new 5.5-inch iPhone 6 Plus now accounts for 41 percent of U.S. phablet sales, according to Kantar Worldpanel.
Those sales figures pit the largest iPhone ever against smartphones with displays 5.5 inches and larger like the Samsung Galaxy Note 4 and the Google Nexus 6.
Kantar says that phablet sales now account for10 percent of total smartphone sales, up from 2 percent in 2013.
Kantar says that 58 percent of iPhone 6 Plus buyers say screen size was the most important deciding factor, while 60 percent of the smaller iPhone 6 users also say screen size is the most important feature for them.
LTE connectivity was the second most important feature for buyers of both iPhone models.
The study also reveals that 85 percent of iPhone 6 and 6 Plus buyers are iOS repeat customers and another 9 percent switched over from Android.
After a little more than one month of sales, Kantar says the iPhone 6 grabbed 33 percent market share among iOS devices for the three-month period ending in October. At the end of that same period, the iPhone 6 Plus came in behind the iPhone 5S and 5C with 10 percent share.