5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

iPhone Tops Mobile Ad Scorecard

By Andrew Berg | March 1, 2010

Millennial Media today released its January Scorecard for Mobile Advertising Reach and Targeting (SMART). The firm released the metrics a bit later than normal, as it issued a Year in Review SMART earlier in February and didn’t want to confuse the year-end stats with January data.

According to the report, Apple remained the No. 1 device manufacturer with a 36.22 percent share of impressions in January. That’s the largest percentage share since the first SMART report was published in March 2009.

Three new devices entered the Top 10 in January: the Motorola Clutch, Samsung Freeform and Samsung Messanger II. Two LG devices entered the Top 15: the LG VX5500 and the LG enV Touch. 

Qwerty keyboards remained hot. Within the Device Input Mix, qwerty experienced the largest increase, or 16.59 percent, and represented 37.56 percent of impressions in January.

A very close second within the Device Input Mix was the touch screen category with a 36.32 percent share of impressions.

In the U.S. Smartphone OS Mix, smartphones represented 58 percent of Millennial’s network impressions in January. That represents a 20 percent increase month-over-month. 

Millennial found that more than 77 percent of smartphone impressions in the U.S. were from either the iPhone or RIM OS.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World