Jumptap is broadening its repertoire of mobile ad options with the addition of video to its premium ad network, which only makes sense given consumers’ growing appetite for video on the go and current and future network upgrades by carriers.
So, question is, what took so long? Jumptap Chief Marketing Officer Paran Johar explains that as a startup, the company had to prioritize. Plus, a few short years back, video more or less languished. Now, mobile video is starting to take off, with Nielsen reporting mobile video users grew by 57 percent to 17.6 million people year-over-over.
Jumptap’s mobile advertising solutions now include search, display, rich media, video and in-app advertising. “We offer a comprehensive set of solutions for advertisers and publishers,” Johar says. “We’re a one-stop location.”
While Apple has been in the spotlight of late with its iAd platform, Jumptap emphasizes its cross-platform solution that spans multiple device types. Johar says advertisers are not concerned about operating systems or hardware but reaching their audiences and engaging at a cost-effective rate.
Jumptap says its interstitial and in-stream video ad solutions will be available by the end of this month.
Jumptap also announced a technology partnership with iVdopia for pre-app interstitials and Limelight Networks for in-stream video, including pre roll, mid roll and post roll.