Apple’s new iPad may have flown off
shelves when it went on sale last month, with 3 million sold over its opening
weekend, but that growth isn’t yet being reflected in traffic to the device,
according to the latest numbers from Jumptap.
The mobile advertising firm said today
that while use of the tablet during the first six days after its launch was
“heavy,” it represented just under 2 percent of total iPad use on its
network by the end of its first week on the market.
By comparison, the two previous models
of the tablet comprised more than 90 percent of the total iPad traffic on Jumptap’s
network during that week.
Jumptap’s advertising network reaches
more than 107 million monthly users, allowing it to glean insights on mobile
Of course, it is early days for the latest
iPad – Jumptap’s numbers come from traffic measured during its first week on
the market. Even with its high sales numbers, there are still fewer new iPads
on the market than previous iterations of the device.
But these early numbers, while small,
suggest that the new iPad is “stealing traffic” from the iPad 2, said
Jumptap Chief Marketing Officer Paran Johar in a statement.
“This trend suggests that iPad2
users may be more inclined to switch to the (new iPad) than original iPad
users,” Johar said.
Among Jumptap’s other findings: iPhone
users are more likely to use Wi-Fi than Android and BlackBerry users. About 58
percent of iPhone users hooked up to Wi-Fi versus 35 percent of Android users
and 41 percent of BlackBerry users.