AT&T is offering live coverage of the NCAA’s March Madness through its FLO TV mobile television service. All 64 games of the Division I men’s basketball championship will be broadcast on CBS Mobile, ESPN and three new channels exclusive to AT&T created by an agreement with CBS.
Coverage of the games includes the NCAA Selection Sunday show on March 14 and the opening round on March 16. The service is available for $9.99 per month on two AT&T devices, the Samsung Mythic and the LG Arena.
AT&T is also covering the games on its AT&T Radio service, which is compatible with 40 different handsets. The radio service is available for $6.99 a month with an unlimited data plan.
Separately, FLO TV announced that that it has expanded its partnership with Turner Broadcasting to include programming from CNN, which was previously only available through AT&T. The deal allows CNN to be broadcast on FLO TV’s Personal Television device and in-car entertainment systems.
“Live, breaking news is consistently a top performer on the FLO TV service, as people strive to stay connected to the world around them,” said Jonathan Barzilay, senior vice president of programming and advertising at FLO TV, in a statement. “Adding CNN Mobile to additional devices with our service is a natural fit and keeps our subscribers connected to news and analysis anytime, anywhere.”