Another report released today also points to Apple’s dominance.
Apple continued to be the leading device manufacturer on Millennial Media’s ad network in June, representing 30 percent of the Top 15 manufacturers impression share, with the iPhone maintaining the No. 1 position in the Top 20 mobile phones ranking, with 16 percent of the impression share.
The device category includes all Apple devices, like the iPod touch and iPad. When those devices are taken out of the mix and just smartphones are ranked, Android rules in the OS department. Android remained the leading smartphone OS on Millennial’s network for the seventh consecutive month, with a 54 percent impression share while iPhone had a 26 percent share.
Sixteen of the top 20 mobile phones accessing its network were Android. The top Android phones were the original Motorola Droid and the Samsung Nexus S.
Meanwhile, Windows Phone 7 impressions grew 31 percent quarter-over-quarter, and Research In Motion (RIM) impressions grew 29 percent quarter-over-quarter.
Millennial’s June report also includes highlights from InsightExpress’ Mobile Consumer Research study, revealing how consumer behavior is changing with tablets entering the fray.
In the second quarter of 2011, consumers increasingly used tablets for activities where they had previously used other technologies, like TVs, PCs and eReaders. Since they acquired tablets, 27 percent of consumers reduced the time they browsed on the Internet on their computer, 29 percent checked their email less frequently on their computer, and 23 percent used their eReaders less frequently. Their video viewing behavior changed as well, as 27 percent watched fewer videos on their computer and 19 percent watched fewer shows or movies on their TV.