The Mobile Marketing Association (MMA) is seeking public feedback on its global Mobile Advertising Guidelines.
The MMA’s global guidelines are designed to encourage the uptake of mobile advertising by brands worldwide while enhancing and protecting the customer experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way, the MMA said in a statement.
The opportunity for public comment will be open until 5 p.m. GMT on Sept. 5; then feedback will be reviewed and the document finalized, with the release of the updated guidelines planned for early October.
The current version of the guidelines can be downloaded at http://mmaglobal.com/modules/content/index.php?id=528 and comments can be entered on the Public Forum site http://mmaglobal.com/modules/newbb/viewforum.php?forum=77.
Last month, the MMA released its Global Code of Conduct.