You thought your mobile bill was expensive? How about your monthly cable charges?
According to new research published in a post by Flurry President and CEO Simon Khalaf, Americans pay .64 cents per hour of cable TV, fully 482 percent more than the 11 cents Americans pay for an hour of mobile gaming.
Using data from the FCC Media Bureau’s Annual Survey of Cable Rates, using the “Expanded Basic Service” as a baseline for average monthly costs of the cable bill. Flurry, which is owned by Yahoo!, then used its own Analytics as well as data released by Newzoo about mobile gaming revenues in the United States.
Flurry asserts that the data should serve as a wake-up call for the cable industry, as well as a reminder of the opportunity presented by the applications market.
“Even if the price of cable television comes down, it will not come down 5.8 times,” Khalaf said. “The most likely scenario is that app content (games, media, music and entertainment) will get better and command a higher price.”
