Rupert Murdoch, CEO of News Corporation, has unveiled The Daily, the first national daily news publication created specifically for the iPad.
The app combines text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds, and will be the first App Store application to be made available as a subscription. The Daily will cost 99 cents a week, or $39.99 for an annual subscription.
“New times demand new journalism,” Murdoch said in a statement. “So we built The Daily completely from scratch – on the most innovative device to come about in my time – the iPad.”
Every day, The Daily will publish up to 100 pages covering news, sports, gossip and celebrity, opinion, arts and life, and apps and games. The publication will also feature Sudoku and crossword puzzles, local weather reports and a customizable sports package for news on the user’s favorite teams. Subscribers will be able to leave comments on stories in either written or audio form, as well as bookmark them in-app to read later. The publication will have bureaus in New York City and Los Angeles, as well as stringers across the country.
“With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption,” Greg Clayman, publisher of The Daily, in a statement. “The ability to actively listen to and engage with our audience means we can continually provide an experience that consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media.”
The publication will sell interactive, customizable full-page ads. Advertisers at launch include HBO, Macy’s, Paramount, Pepsi Max, Range Rover, Verizon and Virgin Atlantic Airways.