BARCELONA—If there were any doubt about the intentions of MySpace in wireless, the CEO of the company set the record straight during his keynote at Mobile World Congress today: MySpace is ready to collaborate with operators and handset makers alike.
“We want to work with almost everyone in this room,” said Chris DeWolfe, CEO and co-founder of MySpace.
MySpace already works with 30 operators, as well as various smartphone manufacturers. It is tightly integrated with the iPhone, BlackBerry, Android, Sidekick and this week added Nokia and Palm to the list.
DeWolfe explained what’s in it for operators. MySpace can encourage people to use data, and for those customers already using data, it can increase usage and help them move up to the next data level.
He also said it’s more interesting for consumers to discover a new restaurant through a friend’s review than to use Google to find one. The same goes for music and content discovery – finding new music that a friend has just uploaded, for example.
MySpace recently revamped its mobile Web site in an effort to create a better experience for end-users and advertisers.