Nokia announced the launch of the Nokia Advertising Alliance, promising to “simplify mobile advertising for brand advertisers.” The handset maker said the program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition and other emerging technologies, in the hopes of enabling advertisers a simple way to increase consumer engagement. 

Nokia also promised that alliance members will be able to plan, execute and measure mobile advertising campaigns through a single Nokia interface. A range of companies have been initially certified as Members of the Alliance, including i-movo, Mobile Acuity, Mobiqa and uLocate; Nokia said many more potential members are in testing. Leading brands from the automotive to entertainment industries have built campaigns using the Nokia Advertising Alliance, Nokia said.

“Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers.  The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor,” said Mike Baker, vice president and head of Nokia Interactive Advertising, said in a statement.