In more Samsung news, the handset maker announced that it has teamed up with rival handset maker LG to propose jointly developed technology as the North American standard for mobile TV.

At a signing ceremony held today at Seoul Plaza Hotel in Seoul, Korea, the two companies agreed to cooperate on mobile TV technology in order to assure rapid adoption by the Advanced Television Systems Committee (ATSC) of a common standard. The jointly developed mobile DTV solution uses the existing terrestrial digital TV broadcast bandwidth and promises no impact on existing digital TV signals and a minimum broadcasting equipment investment.

“LG and Samsung are already world-class in digital TV and mobile communications,” LG President and Chief Technology Officer Woo Paik said in a statement. “Through this collaboration, we also have an opportunity to lead the North American mobile DTV market.”

ATSC is expected to adopt a mobile/handheld DTV standard for the North American market in early 2009 following technology trials by the Open Mobile Video Coalition (OMVC), a group of U.S. broadcasters who are promoting the development of mobile DTV.