5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Simon & Schuster to Add QR Codes to Book Jackets

By Staff Author | July 3, 2012

Come fall, the glossy book jackets of every new Simon & Schuster hardcover and trade paperback will feature a QR code in an effort to bolster newsletter signups.


Scanning a code will send consumers to an author’s mobile page on S&S’s website. There, they are encouraged to sign up for email alerts, browse the author’s other publications and, when available, watch a video interview with the author.


It’s designed as a low-budget marketing technique, says Ellie Hirschhorn, executive vice president and chief digital officer at S&S.


“The QR code is a way to use the distribution of our physical books as a means to build our [subscriber] database. This direct-to-consumer relationship then enables us to market future books and authors more cost-effectively,” she noted in a memo sent to publishers.


Although the concept is smart, is it worth the effort, especially given the sloth-like pace QR codes have been adopted in the U.S. and other western countries? About 14 million U.S. cellphone owners — about 4.5% of the country’s population — scanned a QR code last month, according to comScore. Of those scanners, the majority were male (60.5%) and between the ages of 18 and 34 (53.4%).



The truth is that few people who see a QR code know what to do with it, and even those who do aren’t likely to be thrilled by its reward to sign up for a newsletter. That being said, Hirschorn says many publishers who have provided shortcut to videos within their books have already seen “good results.”


Book jackets will also display the URL of an author’s S&S page for consumers without smartphones or QR code scanners.


For now, QR codes will only appear on hardcover and trade paperback books. Future formats will be added based on performance, Hirschhorn says.


www.mashable.com


 


July 03, 2012


Filed Under: RF

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

Long-wire dipole antennas: still viable after more than a century
RemCom Wireless InSite 4.0
Software simulates RF conditions from the Earth to the Moon
FAQ on the Butler matrix for beamforming: part 2
10 GHz RF cables feature double shields

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World