SinglePoint introduced its SingleBrand Ad Marketplace, a real-time mobile advertising marketplace for putting ads at the bottom of SMS and MMS messages.
The program is designed so advertisers and brands can browse available inventory, buy ads, submit creative and monitor campaign results, all through the Web. Users can see an onscreen inventory of scheduled mobile messaging campaigns by each TV show.
Rich Begert, president and CEO of SinglePoint, described it as a milestone, in that it’s the first time a marketplace has been created so that any advertiser can see what’s available at any time. It was created by working closely with SinglePoint’s publisher partners.
Advertisers log in to the Ad Marketplace to view available inventory, pricing and demographic reach. Once their selections are made and the advertising is uploaded with associated preferences, the information is transmitted to the publisher in real-time for viewing and approval, according to the company. Publishers log in to the Ad Marketplace to define new inventory or review pending inventory buys and can accept or reject advertising requests. Once approved, the advertisements are queued for serving into the scheduled campaigns. As the ad campaigns are running, advertisers and publishers can view real-time performance metrics, such as impressions served, response rates and revenue earned.
SinglePoint started looking for a way to integrate this kind of information and determined nothing really existed, so it started building the solution earlier this year.
In September, SinglePoint announced agreements to integrate its mobile ad insertion platform SingleBrand with Ringleader Digital, JumpTap and 4INFO.
SinglePoint powered the mobile alerts program for the NBC Olympics this past summer and has been involved with a number of interactive TV shows on Bravo, NBC Universal, MTV, FOX, The CW and others.