Mobile advertising firm Hipcricket today sheds some light on what cell phone users do and don’t want on their mobile when it comes to advertising. The survey, which included over 500 respondents, showed that mobile loyalty clubs are getting a good response from consumers.
According the survey results, 57 percent of respondents would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook. However, 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.
But what is perhaps most interesting is that those who have opted into a loyalty club are pleased with the results. Fully 90 percent of those who had participated in a mobile loyalty club gained value from being a part of the club.
The survey found that interest in mobile coupons is growing, with 38 percent of respondents stating that they are at least somewhat interested in receiving mobile coupons – that’s up from 18 percent in 2009. Forty-six percent surveyed stated that they are at least somewhat likely to redeem mobile coupons (up from 43 percent in 2009).
It’s no surprise that mobile Web usage is up. Hipcricket said that 70 percent of mobile Web users surveyed access the mobile Web at least once per day. That’s up from just 21 percent in 2009. Of the mobile Web users surveyed, 53 percent noted that they have visited a retailer’s site on their mobile phone
The survey was completed by 526 respondents who were invited to participate via email by Zoomerang. The respondents were all cell phone users in the United States and distributed across five age categories (18-24, 25-30, 31-35, 36-40, 41-45). The margin of error was +/- 4.31 percent with a 95 percent confidence level.