5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Vodafone CEO Reiterates OS Call

By Staff Author | April 3, 2008

LAS VEGAS—In yesterday’s morning keynote at CTIA Wireless 2008, Vodafone CEO Arun Sarin repeated several of the key messages he delivered at Mobile World Congress (MWC) in Barcelona in February, including a call for fewer operating systems.

Vodafone’s customers are saying they want to communicate in new ways, such as IM and social networking, and they want services designed for the mobile world, not the PC. “Mobility is our key differentiator,” he said.

But to capitalize on the mobile Internet, the industry needs user interfaces that are simple and rewarding to use. In addition, the industry has dozens of operating systems, but it needs to get that down to three, four or five – “I didn’t say one, because we’ve seen that movie before,” he said, repeating a familiar phrase during MWC. Whittling that number down will help in developing better economies of scale for the ones that do survive and, presumably, thrive.

Another imperative is to invest in high-speed networks, and while in years past the industry fought in the technology wars, that was not productive. He suggested that WiMAX be put in the TDD section of the standard for LTE. Lastly, the industry needs to invest in CRM and LBS. Operators know a lot about their subscribers, and they can capitalize that responsibly in the form of mobile advertising. “We must not allow ourselves to become just bit pipes,” he said.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World