Mobile video company 3rd Dimension continues to make headway in getting its traffic application onto phones.
This year, the company expanded beyond its first two proof-of-concept markets, New York and Houston, and signed a deal with NBC for about 10 markets, according to Eric Joseph, president and COO, who joined the company earlier this year after former COO Bruce Laskin’s unexpected death last December.
3rd Dimension (www.freetrafficcams.com) strikes deals with local Departments of Transportation to use their cameras to deliver images to consumers’ cell phones about road and traffic conditions. It’s now live in cities such as Los Angeles and Detroit.
3rd Dimension will continue to expand at a reasonable pace, particularly in cities with some of the worst traffic. So which metro area is worst? Joseph said people like to argue about that, but some markets that often come to mind are Washington, D.C., and areas like Houston and Los Angeles, where population is dense over a wide area.
The 3rd Dimension application is proving popular with iPhone users. About 50,000 of the company’s more than 85,000 downloads have been to iPhones, he said. It’s available for free in the Apps Store.
Users download the app to their phone and can then choose what intersection they want to view. People can also use it to check weather and traffic in cities they are traveling to. “We do recommend unlimited plans with this because it will eat your data up,” he said.
The next revision of its service will be rolled out by the end of September and will have additional features such as click to call on ads, as well as a crawl at the bottom of the screen.