Artificial intelligence (AI) isn’t just for consumers anymore. Amdocs on Monday said it is taking AI to the telcos in the form of aia, it’s new industry-specific digital intelligence platform.
According to Amdocs, aia is designed to enable the “self-driving telco” by processing real-time data and taking action autonomously to auto-adapt to changing network conditions. Aia is powered by a combination AI and machine learning capabilities from Amdocs partners – including cognitive computing services from IBM’s Watson – and Amdocs’ own expertise in managing business processes.
“It goes back to the days when we used to talk about how the service providers have lots and lots of data from multiple sources, from their own internal sources and external sources, but what do you actually do with all this data and how do you turn it into actionable information,” Amdocs Director of Market Insight and Strategy Uri Gurevitz commented. “So what we’re doing here … you would get real-time recommendations based on the specific application or specific business process that you’re looking at. It could be around customer management, it could be more around planning and forecasting, it could be around the networking side.”
Gurevitz said aia will take the data telcos have on their hands and continuously make real-time predictions, automate decisions, and manage conversations directly with customers. Additionally, aia’s learning capabilities mean the platform will adapt to changing dynamics.
In addition to Amdocs’ work with IBM, Gurevitz revealed a second AI partnership for aia is headed down the pipe later this year.
“Machine learning and artificial intelligence are becoming increasingly important elements to any communication service provider’s big data strategy, and with its TM-Forum compliant data model, Amdocs is uniquely positioned to integrate intelligent data into a service provider’s Hadoop-based ecosystem,” Cloudera CEO Tom Reilly observed. “This real-time data environment allows them to accelerate and scale their industry-specific digital intelligence programs to ensure that they can greatly improve predictions like customer churn, network failures, and even cybersecurity anomaly detection.”
Amdocs said aia has already been trialed and is available now. The platform can be integrated into more than 50 processes, the company said.
Amdocs is on-site at Mobile World Congress this week in Hall 3.
