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Boost Mobile Targets Families with New Unlimited Plans

By Diana Goovaerts | January 26, 2016

On the heels of its parent company’s quarterly report Tuesday morning, Sprint prepaid subsidiary Boost Mobile unveiled a new lineup of unlimited plans targeting subscribers with more than one line of service.

Among the new plans are multi-line options for families, including a plan for two lines with unlimited talk, text and data plus 5GB of high-speed data per line for $70 per month. Other options include three lines for $90 per month or four lines for $100 per month with unlimited talk, text and data plus 1.5 GB of high-speed data per line. The three- and four-line plans are also available with 5 GB of high-speed data for $95 per month and $120 per month, respectively.

Boost also said it is offering customers a buy one get one free offer on select smartphones, including the Alcatel OneTouch Elevate, Motorola Moto E, LG Tribute, LG Tribute 2 or ZTE Speed, when they activate a family plan.

Boost Mobile already offers a free mobile hotspot and unlimited music streaming free on all plans, as well as International and Mexico roaming for $5 more per month. A “Growing Data” option that allows customers to earn up to 3GB of high speed data after 18 on-time payments was rolled out to subscribers on the $35 and $45 monthly plans in October.

Boost Mobile vice president Angela Rittgers said the carrier is “making the choice easy for consumers.”

But Boost really just seems to be trying to give itself, well, a boost after Sprint’s less than stellar prepaid results.

In the three months ending December 2015, Sprint recorded prepaid net losses of 491,000 compared to net additions of 410,000 the year before for a massive decline of 901,000 year-over-year.


Filed Under: Carriers

 

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