Beam Global Spirits & Wine and Hornitos Tequila have entered into a new technology partnership with buzzd and BuyYourFriendADrink.com (BYFAD.com).
Beginning Aug. 1, consumers of legal drinking age can use their mobile phones to send a personalized note and prepaid gift card to friends. Hornitos partnered with BuyYourFriendADrink.com to build this program which allows gift recipients to receive their drink gift via e-mail, gift card or text message.
The program launched with 115 participating bars and restaurants in 14 U.S. markets. The mobile program is powered by buzzd, which delivers location-sensitive, premium editorial event and venue information, along with up-to-the-minute reviews and ratings from friends and other members of the buzzd community.