GyPSii, a mobile digital lifestyle application and geo-mobility social networking platform, is working with Chinese mobile handset company Ramar International to embed its location and social networking application in future devices.

GPS-enabled mobile devices in China typically come pre-loaded with a navigation feature. GyPSii’s agreement will add the lifestyle element –bringing together social networking, user-generated content, friend-finding and mapping in a single user interface.

The agreement has provisions for revenue-sharing between GyPSii and Ramar based on current business models for mobile social networking including advertising, in addition to license revenues from Ramar for pre-bundling of GyPSii on the devices.

GyPSii initially will be available on amsam devices in both traditional and simplified Chinese.  Ramar will promote and distribute the GyPSii-enabled phones directly from its own stores, and also via retail partners across China.