[Editor’s note: Xumo later Tweeted  that it’s working with T-Mobile’s Metro by T-Mobile on a “snackable content app launching on two phones next month.” A Xumo representative told Wireless Week that the company is not able to comment just yet about the types or sources of content.]

T-Mobile is reportedly gearing up to enter the streaming world in the coming weeks with the launch of an ad-supported mobile TV service.

Consumers will be able to watch live and on-demand content using the service, which is based on technology licensed from free OTT and on-demand content provider Xumo, sources familiar with the matter told Cheddar.  

The news outlet said the free service is akin to AT&T’s Watch TV or Verizon’s shuttered go90 platform, and the app will come preinstalled on certain T-Mobile devices, including phones from Samsung.

T-Mobile has been promising to launch a “disruptive” new pay TV service since the nation’s third-largest wireless carrier announced its $325 million acquisition of MVPD Layer3 TV in late 2017. Initially, CEO John Legere said that would arrive in 2018, but the timeline has been pushed back.

Last year in FCC filings T-Mobile said it planned to leverage the Layer3 TV acquisition to offer bundled wireless TV and home internet service if its proposed merger with Sprint was approved.

The new ad-supported streaming service is separate from the planned pay TV service, which is still coming, according to Cheddar.

The licensing deal with Xumo was done through Layer3 TV, the outlet reported. Xumo’s free service was already integrated on Layer3 TV set-top boxes through a 2017 deal.

There are a variety of ad-supported streaming services available already, including Pluto TV, which Viacom just announced its purchasing for $340 million in cash. NBCUniversal earlier this month detailed plans for an ad-supported streaming service slated to debut in 2020.