5G Technology World

  • 5G Technology and Engineering
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • EE Learning Center
  • 5G Videos
  • Handbooks
    • 2022
    • 2021
  • Design Guides
    • WiFi & the IOT Design Guide
    • Microcontrollers Design Guide
    • State of the Art Inductors Design Guide

Report: Verizon’s Mindshare (Finally) Beats AT & T

By Staff Author | December 14, 2009

The blistering rivalry between AT&T and Verizon Wireless has broken out in court and on television ads in the past months. The wave of both positive and negative publicity has helped Verizon’s brand awareness with young adults finally surpass that of AT&T, according to market research firm YouGov.

A Nov. 2 poll conducted by the company’s BrandIndex found that 37 percent of all adults aged 18 to 34 had heard something about the Verizon Wireless brand. That same poll found that 41 percent had heard about AT&T. By Dec. 7, Verizon hit 62 percent, surpassing AT&T’s 54.5 percent.

The two carriers have been engaged in a public feud that began with Verizon’s “There’s a Map for That” ads, which led to an unsuccessful lawsuit by AT&T. The rivalry has since spilled over into an increasing variety of negative ads slamming each other’s network coverage and devices.

YouGov’s BrandIndex is a daily consumer perception research service of brands. It interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of more than 1.5 million individuals. Margin of error is +/- 2 percent.

Related Articles Read More >

QoE and QoS comparison
Benchmarking in 5G: More important than ever
iPhone 12
I bought a 5G phone, now what?
Key takeaways from 6G Symposium
Apple Iphone 12 5G
Apple announces 5G phone, next please

Special Issue: 5G Handbook

Need 5G Technology World news in a minute?

We Deliver!
5G Technology World Enewsletters get you caught up on all the mission critical news you need. Sign up today.
Enews Signup

EE World Online Twitter

Tweets by @RandDWorld

EE TRAINING CENTER CLASSROOMS

EE Classrooms
5G Technology World
  • Enews Signup
  • Contact Us
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • Wire & Cable Tips

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search 5G Technology World

  • 5G Technology and Engineering
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • EE Learning Center
  • 5G Videos
  • Handbooks
    • 2022
    • 2021
  • Design Guides
    • WiFi & the IOT Design Guide
    • Microcontrollers Design Guide
    • State of the Art Inductors Design Guide