Mobile Content Networks (MCN) announced that Nokia’s WidSets service has selected its white-label platform, MobileSearch.net, to power WidSets Search.
Launched in October 2006, Nokia WidSets is a mobile content consumption, creation and sharing service currently available in 56 languages and featuring more than 5,000 widgets
Nokia Widsets is about the sixth customer that MCN has launched in the last five weeks, an indication it is growing fast. The search application can be used to access other widgets and find downloadable content in multiple categories outside the library. “We’re all about helping the mobile ecosystem generate more transactions,” said Stephen Burke, senior vice president of marketing at MCN.
MCN’s approach to search is unique in that it’s not an indexed search engine like those found with JumpTap, Google or Yahoo!, according to Burke. MCN uses Federated search, originally designed as an enterprise search technology to help big, acquisitive companies connect disparate databases. “Our business is about reducing click fatigue and delivering real, actionable content to the end-user,” he said.
MCN initially focused on Finland and Japan and some emerging markets. It has about 22 customers worldwide, with particular traction in Japan, where its business operations are based. Its technical team is based in Mountain View, Calif.
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