Apple Pay went and stole all the thunder available in the NFC-based mobile payments space but Softcard is still busy.
The mobile payment platform—formerly Isis—today announced an agreement with McDonald’s to offer Softcard tap and pay both in the restaurant and in the drive-thru.
Considering McDonald’s more than 14,000 locations nationwide, the companies are calling this the largest drive-thru mobile payment deployment to date.
“The scale and reach of McDonald’s will drive mobile payments further into the mainstream and demonstrate the value Softcard delivers to both merchants and customers,” Softcard CEO Michael Abbott said in a statement.
Of course Softcard will have to contend with Apple Pay, which is also accepted at McDonald’s.
But this marks the second big fast-food partnership for Softcard over the past few months. Subway at the start of the month began accepting Softcard for payments at its 26,000 locations nationwide
Softcard, a mobile payment joint venture between AT&T, T-Mobile and Verizon Wireless, now works with more than 80 devices across the three carriers.