Sprint is taking its “Now Network” concept a step further in a new advertising campaign that encourages even more talking, texting, emailing, video posts, tweeting and Facebook updates.

Granted, Sprint doesn’t have as many customers using its services as its bigger rivals, and it’s well-positioned when it comes to spectrum. So the carrier apparently isn’t worried about overtaxed network usage.

In its latest ads, the carrier is emphasizing that increased mobile interaction is possible without worry for those who sign up for the Simply Everything data plan, which allows customers to use their phones as much as they want without surprises on their monthly bills due to data overage charges or throttling.

With the tagline: “All. Together. Now,” Sprint’s campaign is running across TV, print, online and social media channels. It was developed by San Francisco-based Goodby, Silverstein & Partners. A TV ad introduces the campaign during primetime tonight.

The idea, according to Bill Morgan, senior vice president of corporate marketing for Sprint, is to let everyone know that Sprint is the only national wireless carrier offering unlimited pricing plans without data overages or throttling.

Online banner ads will feature a woman named Veatrice Henson, a Missouri resident who turns 100 this year. The ad encourages viewers to reach out to wish her a happy birthday, along with a window that provides her actual phone number and email address so they can call, text or email her. Sprint says it will provide a bar graph showing the number of messages sent to her and will update the graph throughout the campaign.